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The Dos and Don’ts of Social Media for the Advanced Practitioner

There are 7.7 billion people in the world and 3.5 billion of them are online—yourself included. So, what are the ins and outs of using social media as a PA or NP? We break it down below.

Do

Counter Misinformation

The internet—particularly, social media—is a place where unchecked information masquerading as fact is allowed to, mostly, run rampant. From anti-vaxxers to pseudoscience loyalists, the internet is full of people who make your job more difficult every single day, by spreading falsehoods and, in the worst cases, putting lives at risk with their irresponsible and uninformed claims. And while it may be tempting to go on a CAPS LOCK heavy rant, when you see this happening, it would be better to counter by debunking myths and discrediting claims using your knowledge of medical science—and, maybe, have a few medical journals at the ready for citing. Use social media to be a voice for facts online and a source of knowledge for the public.

Raise Awareness

While giving blanket medical advice on the internet is never a great idea, you can use your specialized knowledge to raise awareness about medical issues or conditions, in addition to the previously mentioned debunking of misinformation. Consider this a preemptive strike against falsehoods, if you will. If you work in cardiology, for instance, you can take to social media to discuss heart-healthy nutrition, or the benefits of cardiovascular exercise. In ENT? Discuss fall risks, the dangers of undiagnosed sleep apnea, or maybe share your local allergen information on a weekly basis. Bonus points, if you do this regularly, as it can begin to build a brand for yourself or your practice as experts in your specialty, while also raising awareness in the general population and driving locals to your practice.

Connect with Patients

Nearly 90% of older adults have used social media to seek and share health information, and 40% of young adults have turned to online tools to connect with others over their health challenges. Your patients are no exception. Engage with them on social media, where they already are, to not only augment clinical care, but to help educate, as well as provide support.

Don’t

Expose Patient Information

Obviously, by working in healthcare, you are intimately familiar with industry rules and regulations regarding patient privacy. This applies just as much, if not more so, online. It should go without saying, but we’re going to say it anyway: never, ever, ever, ever, ever disclose protected health information online in any capacity. Ever. And definitely do not share pictures or videos of patients online, unless a patient has given their consent in writing. Never ever. For one, it’s a HIPAA violation, and it also isn’t doing you any favors in looking like a professional people can trust.

Patient Shame

News recently broke of a hospital in Maine coming under fire after a “wall of shame” aimed at mocking and humiliating disabled patients was discovered and exposed by one of their own employees. Don’t do that. Or anything like that. In real life or online. Patients are entrusting you with their medical care, and in some cases, their lives, and it is your responsibility, no matter how trying they may be, personally, to be a consummate professional and not slander them in any way.

Bash Your Employer

Nothing online is 100% private. Anything you post online, even on a private Facebook or Twitter page, can be screen captured by someone with less than honorable intentions and get back to your employer. Be careful what you say online, as it can make all the difference between gainful employment and an unexpected job search.

Source: The HealthJobsNationwide.com Blog

Disclaimer: The viewpoint expressed in this article is the opinion of the author and is not necessarily the viewpoint of the owners or employees at Healthcare Staffing Innovations, LLC.